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Improving After Sales efficiency

Technical services are normally labor-intensive. The key to increasing efficiency is to optimize the quality of the service and the cost structure. It is therefore essential to achieve an optimum orientation of middle management in how they supervise these teams, which are usually off-site. There is often a great deal of improvement to be made in how time is allocated for the daily activities of the technicians providing the service.

Improving After Sales efficiency

Analysis of the starting position is crucial for the identification of opportunities and the development of solutions to increase efficiency. This analysis can be based on four basic pillars: the organization, processes, the management operating system, and training.

In order to make the methodological approach more realistic and more illustrative, we will look at an example of the opportunities for improvement identified in an after-sales maintenance service network. We will then highlight the most basic aspects that should be evaluated in each of the four pillars: the organization, processes, management system and training.

Improving After Sales efficiencyOnce the diagnosis has been made, a series of opportunities are identified, quantified and prioritized. The impact vs. complexity analysis facilitates the decision-making process concerning what actions to carry out and when to do so.

Improving After Sales efficiency

A work plan is thus defined based on these four pillars, in order to increase efficiency in after-sales operations. Here is an example:

Improving After Sales efficiency

Through creative solutions personalized for each customer, not only can we improve our percentage of on-schedule job completion times, reduce average operating times and make maintenance visits more efficient, we can also provide a better quality of service to the customer through better response times and more flexible solutions. In the long run, this translates into improved satisfaction scores, increased customer loyalty, and greater ease in identifying repeat sales opportunities.

We can see how a correct focus of after-sales service can provide us with two tools that we can use to improve profitability in the short and medium term, through the optimization of costs and an increase in customer satisfaction and loyalty.