Success story: Opening new markets in the pharmaceutical sector

Sector:

Service: ,

The company

International pharmaceutical company which researches, develops, produces and markets internally researched and developed, licensed drugs in over 70 countries. It has a total workforce of 2,831 employees, 5 production plants and 3 pharmaceutical plants.

The challenge

  • Within its framework of innovation it is proposed to develop a new business unit which combines health-related services and has a new marketing format.
  • It was necessary to understand the key factors of the business, define the new concept and detail the value proposal, design the business model and quantify the income and operating margin.

The solution

  • We researched the market, identifying the attractiveness of a new concept of packaged health services for both consumers and channels.
  • We assessed the business concept and designed the services to be provided; we quantified the market potential, defined the business model to make it viable and finally developed a detailed business plan.