Success story: Opening new markets in the pharmaceutical sector
International pharmaceutical company which researches, develops, produces and markets internally researched and developed, licensed drugs in over 70 countries. It has a total workforce of 2,831 employees, 5 production plants and 3 pharmaceutical plants.
- Within its framework of innovation it is proposed to develop a new business unit which combines health-related services and has a new marketing format.
- It was necessary to understand the key factors of the business, define the new concept and detail the value proposal, design the business model and quantify the income and operating margin.
- We researched the market, identifying the attractiveness of a new concept of packaged health services for both consumers and channels.
- We assessed the business concept and designed the services to be provided; we quantified the market potential, defined the business model to make it viable and finally developed a detailed business plan.