Once again, Alfa Consulting attended the IESE GAR 2017 as a collaborating company. The event took place on 16-18 November in Madrid, with the academic sessions being held at the Palacio de Congresos.

Under the theme “Play New Rules: The Power of Business Innovation”, the reunion gathered nearly 3.000 alumni and guests from over 40 countries.

The program included academic sessions focused on innovation, digital impact and cybersecurity and featured speakers such as Tom Kelley Partner at IDEO, Bill McDermott CEO of SAP, Fuencisla Clemares Country Manager of Google Spain & Portugal Helena Herrero President &CEO, HP Spain Pilar López General Manager of Microsoft Spain, Marta Martínez Alonso General Manager of IBM Spain, Portugal, Greece and Israel or Andrew McAfee Co-Director, MIT Initiative on the Digital Economy,among many others.

Throughout the day, Alfa Consulting participated in the different activities organized during the event, that ended with with a Gala Dinner at the Casino de Madrid.

It was a great opportunity to meet and greet many of those who came to say hi to our stand, as well as meeting leaders and influencers on Innovation and Digital Disruption during the networking lunch and coffee break.