The consumer healthcare business is in challenging evolution, with an expected growth of 70% in e-commerce along the next few years. Pharmaceutical companies must react to take advantage of this opportunity and the momentum of an online business that they generally do not control and are unable to measure.

To give an adequate answer to this challenge, we have gathered experience in more than 100 projects, helping our clients in the pharmaceutical industry designing and implementing Go-to-Market models for CHC products.

Alfa Consulting and Icon Group have developed an infographic with recommended actions in these products as well as some reflections which aim to review and adapt the go to market strategy because the acceleration of the online channel.

In summary the key aspects to consider are:

• Opportunities for the CHC products in the online channel

• How to adapt the go to market strategy with the acceleration of the online channel

• Key points to choose the most adequate channel

Each opportunity has been developed after carrying out a precise analysis on the market needs and the potentials associated