Automotive Groups have recently started to engage in large digital transformation programs triggering major internal changes to fill the gap with other “customer-oriented” industries. Almost all Automotive Groups now have digital departments, with generally strong communication within the digital transformation and the customer approach.
The customer approach topic is in fact a real challenge for car companies as it implies changing their business model and adjusting their mindset to address the customer 4.0: from product-centric to customer-centric, from car manufacturer to service provider. For this reason, our group CWW has prepared the following perspective that identifies the ways Digitalization is making waves in the automotive industry.
How Digital is transforming the relationship between car manufacturers, dealers and customers
The complete document covers insights on:
- How car manufacturers can tackle the key challenge of finding the right partners
- Tips on how to review the business model to become the service provider
- How to conquer and retain the “mobility customer”
- The importance of dealers and the significant amount of personal and behavioral information they have gathered from customers
Click below to download the white paper in PDF and feel free to contact us if you have any further questions.