Last Friday, Alfa Consulting participated in the CAP Consulting day at ESADE  to conduct a Design Thinking Masterclass.

The purpose of this Masterclass was to enable the students to learn the fundamentals of Design Thinking to improve organizational performance and was run by Joaquim Grau, Tarek Faris and Fatoumata Baldé.

The session started with a corporate presentation , followed by a warm up activity that allowed the students to “open their minds” for the exercise. The students, divided into groups, had to apply the design thinking methodology (ideation, prioritization and design) to a specific challenge in order to come up with new approaches and a solution to the proposed case: prepare a consulting proposal for a beverage and food company.

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