“Patient-Centricity” is generally defined as a goal to achieve better health outcomes and quality of life for patients.

A patient-centric organization should be one in which all stakeholders are strategically aligned towards better patient care, through improved R&D and better products and solutions, thereby increasing transparency, patient trust and improved patient experience.

The healthcare sector is rapidly changing. Patients are becoming increasingly engaged in their own healthcare decision-making driven by digitalization.

Considering this, healthcare companies must evolve their strategies. As patients move from recipients to participants, the industry needs to align strategies to pull them into focus in future business models.

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